Everyone wants the win story. Ask a founder about AI, and you usually get the highlight reel. The slick case study, the graph pointing up, the number that made the quarter look good. Fine. I will bring a little of that to Dubai on the 22nd of October.
But those are not the stories that shaped how I run Logic Works. The expensive mistakes did that.
The Beautiful Demo That Fooled Me
Early on, we brought in a tool because the demo was gorgeous. Clean screens, a confident sales guy, all the right words. Three months later it was gathering dust while my team quietly slipped back to the old way of working.
Nobody had asked the boring question first. Does this survive a bad Tuesday, three deadlines deep, with a client who is not in the mood? It did not.
The Client Who Caught Me Out
Then I let AI into a client deliverable before I fully trusted it. The output looked right. It read well. It was also wrong in a small, confident way, and a sharp client caught it in about four seconds.
Believe me when I say this, that meeting was rough. The tech was not the problem. My process was. I had skipped the step where a human checks the thing before it leaves the building.
What Both Mistakes Taught Me
See the pattern? Both times the tool was fine. I was the weak link. A few things I would urge you not to repeat:
- Never buy on the demo. Buy on the bad Tuesday.
- Put a human between the AI and your client, always.
- Rush the small stuff, go slow on the stuff that ships.
What I Am Bringing To The Stage
It’s not some polished forecast about where AI sits in ten years. You already have my book for the long view. What is harder to find, and more useful, is someone pointing out where the money quietly leaks out and which shiny idea is about to eat your whole quarter.
That’s because mistakes are only expensive if nobody warns you. If I can stop one person in that room from repeating mine, the day pays for itself. That is the trade I am offering.
Come And Swap Scars With Me
I am not coming to impress anyone. I am coming to be honest, which is rarer at these things than it should be. Some of the best conversations I have ever had at a conference were two founders comparing what went wrong, not what went right.
So find me between sessions if the talk stirs something loose. That corridor chat is usually where the real value hides anyway.
The date is the 22nd of October. The city is Dubai, and it is more than ready. Bring a real question. Bring a bit of nerve. You will not walk away empty-handed. See you there.
